Creative Design Portfolio

Shelby
Santiago, MJ

Instructional Designer Multimedia Producer Graphic Designer Brand Strategist Facilitator

I build things that connect — learning experiences, visual identities, social media content, and community campaigns. 10+ years of showing up in physical and virtual learning rooms, and designing work that leaves a mark.

10+
Years Experience
8
Years Designing
7K+
Youth Reached
Shelby Santiago, MJ
Based inLouisiana
About

A designer who knows the room.

I bring a multidisciplinary blend of strategy, design, and communication to every project I lead. I am able to:

  • Design engaging learning experiences grounded in adult learning theory and instructional best practices
  • Translate complex information into visually compelling training materials, presentations, and digital resources
  • Develop cohesive brand identities, marketing assets, and communication strategies that strengthen organizational presence
  • Create graphics, publications, websites, and digital experiences that balance creativity with usability
  • Produce multimedia content — including motion graphics, avatar narration, voiceover, training videos, and interactive e-learning — for LMS deployment
  • Transform ideas into polished visual content through graphic design, layout design, and creative direction
  • Present logistical data, research, and community initiatives through clear, accessible visual storytelling
  • Bridge the gap between education, design, marketing, and technology to create experiences that inform, engage, and inspire
Skills & Expertise

What I bring

Creative Direction

Brand & Web Development

CanvaHTMLBrand IdentityStrategic PlanningLogo CreationMarketingSEOWix
Multimedia Production

Video, Motion & LXD

Motion GraphicsAvatar NarrationVoiceoverTraining VideoBranching ScenariosUI/UX for LearningLXD
Strategy & Subject Matter

Community, Law & Outreach

Child Law & PolicyCASA/GAL SystemsCommunity OutreachPublic SpeakingStrategic Planning

Having spent more than a decade designing and facilitating learning experiences for children, adults, nonprofit organizations, businesses, and community partners, I bring a thoughtful, strategic approach to every project. Whether developing instruction, building a brand, designing digital media, or creating communication tools, my goal is always the same: to transform ideas into experiences that are meaningful, visually engaging, and built to make a lasting impact.

Career

Experience

2022 – Present
High School Educator
St. Landry Parish School Board
  • Designed and delivered differentiated instructional content for 300+ students, applying adult learning theory to achieve measurable achievement outcomes.
  • Tracked and presented student performance data through formalized assessment metrics to administrators and curriculum teams.
2017 – Present
Board Member (Vice Chair)
Children & Youth Services Planning Board
  • Engaged with 20+ child and youth service agencies, establishing public health learning priorities across St. Landry Parish.
  • Planned and executed Youth B.L.A.S.T., coordinating 20+ agencies to reach 1,200+ seventh graders annually.
2017 – 2022
Recruitment & Training Coordinator
CASA of St. Landry-Evangeline, Inc.
  • Developed eLearning modules, SCORM packages, and branching scenarios; produced motion graphics, avatar narration, voiceover, and LMS training videos for two judicial district courts.
  • Cultivated 50+ community partnerships through outreach, increasing volunteer recruitment and retention year over year.
2015 – 2016
Clerk Assistant · Student Worker
Louisiana Supreme Court
  • Developed a procedural operations manual standardizing workflows for 20 employees in a high-volume judicial environment.
  • Processed 200+ case files with rigorous file management and version control.
2012 – 2024
Water Safety Senior Instructor
Destiny Camp Intl / Sweet Water Company
  • Designed and facilitated instructional programming across classroom and aquatic environments for 20+ participants per cohort.
  • Applied evidence-based instructional design to create scalable, replicable curricula delivered consistently each season.
Credentials

Education

2022

Loyola University Chicago School of Law

Master of Jurisprudence — Child Law & Policy
Award in Leadership, Service & Public Interest · Chicago, IL
2016

Xavier University of Louisiana

Bachelor of Arts — History with Honors
Minor in Political Science · New Orleans, LA
Community Involvement

Beyond the résumé

Mentor · 2022–2025

Juvenile Assessment Program

One-on-one mentorship to justice-involved youth — St. Landry Parish.

Volunteer · 2022–Present

CASA Volunteer — 13th Judicial District

Court-appointed advocate for abused and neglected children across several active cases.

Member · 2017–Present

STL Proud Committee

Federally funded via Partnerships for Success — anti-drug usage and underage drinking prevention education.

Cohort · 2019–2022

National CASA Law & Policy Executive Cohort

Selected for national cohort; $20,000 national grant recipient.

Member · 2021–Present

Krewe de Evangeline

Youth education on decision-making, social-emotional development, and substance abuse prevention.

Member · 2019–2021

National Association of University Women

Civic initiatives in education, health, and community development — St. Landry Branch.

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